Baxter of California was created to defy the expected by Baxter Finley in 1965. It began with a single product built out of California necessity: Super Shape. A men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough became the start of a revolution.
Baxter of California of today is a thoughtfully curated collection of superior hair care and styling, skincare, beard and shave essentials designed to unleash what makes you, you.
This superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, their top-notch products have proven that premium doesn’t have to be pretentious.
Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.
