If you’re still splashing water on your face and calling it a day, it’s time for an upgrade. A solid skincare routine doesn’t need to be complicated, but there are three fundamental steps that every man should follow—no matter the season. Because taking care of your skin isn’t just about looking good today; it’s about maintaining healthy, youthful skin for years to come. Your older self is going to thank you for putting in the effort now.

STEP 1: Cleansing – Wash Away Impurities

Throughout the day, your face collects dirt, oil, sweat, and pollution. Without proper cleansing, these impurities can clog your pores, leading to breakouts, dull skin, and an uneven texture. So the first and most essential step in any skincare routine is cleansing.

What to Use

Facial Cleanser: A gentle yet effective face wash will remove dirt and excess oil without stripping your skin of its natural moisture. Choose a face cleanser suited to your skin type —hydrating for dry skin, oil-balancing for oily skin, and mild for sensitive skin.

Facial Scrub: Exfoliation is key to removing dead skin cells and preventing ingrown hairs, especially if you shave. A good facial scrub will keep your skin smooth and refreshed. 2-3 times per week is more than adequate when it comes to exfoliating

Benefits
- Clears clogged pores, reducing breakouts
- Prepares the skin for better absorption of skincare products
- Helps maintain an even, healthy complexion

STEP 2: Hydration – Lock in Moisture

Think of moisturiser as fuel for your skin—it keeps the skin hydrated, smooth, and resilient. Dehydrated skin can lead to premature ageing, irritation, and an overall tired appearance. But applying a quality moisturiser daily is crucial, no matter your skin type.

What to Use

Lightweight Moisturiser (for oily skin): Keeps hydration balanced without feeling greasy.
Rich Moisturiser (for dry skin): Provides deep nourishment to prevent flakiness and tightness.
Gel-Based or Lightweight Lotion (for combination skin): Offers hydration without clogging pores.

Benefits

- Prevents dryness and irritation
- Helps maintain a strong skin barrier against environmental damage.
- Keeps skin smooth and youthful-looking.

STEP 3: Protection – Shield Against UV Damage

UV rays are present all year round, even on cloudy days. Exposure to UV radiation accelerates skin ageing, causes hyperpigmentation, and increases the risk of skin cancer. Applying sunscreen every morning should be a non-negotiable step in your skincare routine.

What to Use

SPF 30 or Higher: A broad-spectrum sunscreen protects against both UVA (ageing) and UVB (burning) rays. Standard Procedure both SPF 50+ protection that can be used all year round.
Moisturiser with SPF: A great option for those who want hydration and sun protection in one step. Standard Procedure provide great moisturising protection with their SPF 15 Moisturiser

Benefits

- Prevents premature wrinkles and fine lines
- Reduces the risk of sunburn and skin cancer
- Maintains an even skin tone by preventing sunspots and discolouration

The Long-Term Payoff: Future-Proof Your Skin

A daily skincare routine may seem like a small commitment, but it pays off significantly in the long run. Cleansing keeps your skin fresh and free from impurities, moisturising maintains its elasticity and smoothness, and sun protection prevents long-term damage.

The result? A healthy, youthful complexion that stands the test of time. Don’t wait until you see signs of ageing or skin damage to start taking care of your skin as so many of us guys do in our 40’s and 50’s. Your future self will thank you for investing in your skincare routine today.

Ready to upgrade your skincare game? Explore our range of premium men’s skincare products for cleansing, hydrating and protection, and start your journey to healthier skin today.