In 2025, men’s grooming is about more than appearances—it’s about confidence, promoting outward health, professionalism, and embracing self-care. A great grooming routine not only enhances your look but also sets the tone for your day. With a wide selection of premium grooming products and a contemporary focus on quality, it's easier than ever to create a grooming routine that suits your lifestyle and elevates your personal brand.
Why Grooming Matters in 2025
Grooming isn’t just a personal habit—it’s an investment in yourself. A well-maintained appearance can:
- Boost Confidence: Looking your best helps you feel your best, improving your mood and self-esteem.
- Enhance Professionalism: Regardless of your work environment or the trade you ply, showcasing a polished appearance speaks volumes about your attention to detail and commitment to excellence.
- Promote Self-Care: A consistent grooming routine is a form of self-care that benefits both your physical and mental health.
Taking the First Steps
Whether you're a seasoned grooming enthusiast or just getting started, here’s a step-by-step guide to help you nail your daily routine, featuring our in-house tips on shaving, skincare, and everything in between.
Step 1: Start with a Fresh Canvas
Your grooming routine should always begin with a clean face. Throughout the day, your skin accumulates dirt, oil, and pollutants that can clog pores and lead to dullness. Use a gentle facial cleanser tailored to your skin type—whether it’s oily, dry, or combination—to wash away impurities without stripping essential moisture. We have a wide range of cleansers and exfoliating scrubs for your face.
Pro Tip: For an invigorating start to your day, choose a cleanser with natural ingredients like tea tree oil. These ingredients help detoxify and refresh your skin, leaving it prepped for the next steps.
Step 2: The Perfect Shave
A close, comfortable shave is a cornerstone of any grooming routine. But achieving that smooth, nick-free finish requires more than just a sharp razor.
Here’s how to do it right:
- Prep Your Skin: Before shaving, apply a warm towel to your face for 1-2 minutes. This softens facial hair and opens up pores, reducing the risk of irritation.
- Choose the Right Shaving Solution: Whether you choose a shaving cream, soap or gel always look for products with hydrating and soothing ingredients like aloe vera, glycerin, chamomile extract and Vitamin E. These ingredients provide a protective barrier and ensure your razor glides effortlessly across your skin.
- Invest in a Quality Razor: A multi-blade razor or a classic safety razor is your best bet for precision and comfort. Make sure the blades are sharp to avoid tugging or uneven shaving.
- Shave with the Grain: Always shave in the direction of hair growth to minimise irritation and ingrown hairs. If you wish to do a second pass for an even closer shave, be sure to reapply your shaving cream.
- Post-Shave Care: Rinse with cool water to close the pores and pat your face dry. Follow up with an alcohol-free aftershave balm or lotion to soothe and hydrate your skin.
Pro Tip: If you have sensitive skin, consider using a pre-shave cream or oil. This creates an extra layer of protection, reducing friction and razor burn. We have a selection of pre-shave options for your skin.
Step 3: Master the Art of Simple Skincare
Good skincare is essential for maintaining a youthful, healthy complexion. Yet it doesn’t have to be complicated or intimidating.
Here are three key steps every gent should include in his skincare routine:
- Exfoliation: Exfoliate 2-3 times a week to remove dead skin cells and promote a smoother texture. Use a scrub with fine particles to avoid micro-tears in the skin. You can also consider a gentle face scrubber which can be use in line with the cleanser or exfoliating scrub.
- Moisturise Daily: Hydration is non-negotiable. Use a lightweight moisturiser in the morning and a richer formula at night to keep your skin supple and resilient.
- Protect with SPF: Sunscreen isn’t just for summer. Apply a broad-spectrum SPF 30+ daily to shield your skin from harmful UV rays and prevent premature ageing. For many of us the Australian sun can be very unforgiving.
Pro Tip: Combine your moisturiser and sunscreen for a time-saving hack that doesn’t compromise on protection. Standard Procedure have a great 2-in-1 solution for your skin.
Step 4: Don’t Forget Beard Care
For those who prefer rocking facial hair like Moi, grooming doesn’t stop at shaving. Keeping your beard healthy and well-maintained is key to a polished look.
- Wash Your Beard: Use a dedicated beard shampoo and conditioner to cleanse and soften your facial hair.
- Apply Beard Oil: Beard oil not only moisturises the skin, nourish the hair as well as adding a healthy sheen. Choose oils infused with natural premium ingredients like argan or jojoba for maximum nourishment.
- Add Some Beard Butter to the Recipe: Beard Butter can send the softness of your beard to the next level. This is especially the case on hot and dry days. I am a big fan of the Jericho Beard Butters we stock and how soft they make my beard feel to the touch.
- Brush and Trim: Regularly brush your beard to detangle and distribute oils evenly. Trim stray hairs to maintain your desired shape. A beard balm will also help keep stray hairs under control. For longer beards use a wide and long toothed beard comb.
- Defined Lines: If you want to add clean, defined (cheek and neck) lines to your beard, consider a clear shave gel for more visibility when you are shaving those lines.
Pro Tip: For a fuller, more structured beard, use a beard balm to add volume and definition. We have a wide selection of beard balms to choose from.
Step 5: Nail the Finishing Touches
No grooming routine is complete without attention to the finer details. Here’s how to take your look to the next level:
- Eyebrows: Keep your eyebrows neat by trimming any long hairs and tweezing stray ones. A small amount of brow gel can help keep them in place.
- Lips: Don’t overlook lip care. Use a hydrating lip balm with SPF to prevent chapping.
- Fragrance: A signature scent can leave a lasting impression. Apply a cologne sparingly to pulse points like your wrists and neck for a subtle yet impactful aroma.
The Final Word
Crafting the ultimate grooming routine for yourself in 2025 is all about consistency, quality products, and a commitment to self-care. By following these steps and investing in top-tier grooming essentials, you’ll not only look your best but also feel more confident and ready to tackle anything life throws your way.
Ready to upgrade your grooming game? Explore our collection of premium shaving kits, skincare solutions, and beard care products designed for the modern man. Your future self will thank you!
